A logo treatment for a media distribution leader that resolves from broadcast static into a singular, confident mark.
Identity animation that lives across broadcast end-cards, social, and product surfaces — one motion vocabulary, ten formats.
Process
How it got made.
Selected stills from the working files — block-outs, style frames and tests that informed the final piece.
Vubiquity needed a logo treatment that read instantly across broadcast, web and product. The constraint: it had to resolve under one second, work in monochrome, and survive both bright and dark surfaces.
I built the animation around a single mechanic — a chromatic separation that resolves into the mark. The same expression rig drives the long-form opener and the social-format bug, so every variant is timing-locked to the same curves.
The deliverable was a small system: a master After Effects project, six pre-rendered formats, and a Lottie export for product surfaces. The animation hooks the rig to a single duration parameter, so future variants stay on brand without re-keying.